The beauty of the visually impaired has been gracefully captured by Samsung India in their latest ad.

A still from the 'Samsung Cares' ad

Samsung India recently released a 4 minute ad about their after sales services (Samsung Service) titled ‘Samsung Cares’. The ad highlights last year’s launch of ‘Samsung Service Vans’ to cover rural India.

Inspection: The ad begins with a girl confirming her complaint on phone with Amit, a Samsung Service Engineer. The girl asks him whether he will make it to repair her Samsung TV before 7 pm and he replies positively. He sets off in his Samsung Service Van through a difficult mountainous region but crosses all hurdles and obstacles to reach her house before 7 pm. Finally, when he reaches her doorstep, he appears a bit shocked to see the girl who is visually impaired. She welcomes her with respect and shows her the way towards the TV. Once the TV is repaired, the girl starts ringing a bell to call out others and in the next moment it is revealed to be a blind hostel. A large number of visually impaired children enter the living room to watch the TV. The visually impaired girl asks for the remote from Amit to switch to a singing competition show ‘Junior Indian Icon’ which has just started. All the visually impaired children jump up in joy and start cheering and enjoying the voice of ‘Prerna’ on the show. Prerna is later revealed to be a girl from that blind hostel and the best friend of the visually impaired girl who had filed a complaint for the TV. Amit is surprised by the beauty of the visually impaired children and their happiness which knew no bounds once their favourite voice of Prerna filled the living room. Amit leaves the house with a smile on his face and a lot of happiness of serving such beautiful people. The ad ends with Samsung stating that Samsung Service Vans go to each and every corner of the country to serve their valuable customers.

Analysis: The ad scores quite high on emotions. Samsung launched 535 Service Vans across the nation to serve rural India and cover all Samsung products because people living in such areas have to cover a huge amount of distance to get after sales services. This initiative itself deserves a lot of admiration and this ad just adds to the appreciation which Samsung deserves for such dedication towards after sales services. The song ‘Beh Chala’ sung by Mohit Chauhan forms an essential part of the ad. Samsung’s brand image suffered an irreparable damage thanks to the Galaxy Note 7 but this ad will prove to be the best beginning they could have for an image makeover as it will surely win many hearts.

The Ad Inspector’s Rating: 5/5