Coca-Cola's 'Brotherly Love' will surely remind you of the special bond you share with your brother.

                                        Stills from the Coca-Cola ad titled 'Brotherly Love'

Coca-Cola's latest ad 'Brotherly Love' is refreshing and leaves a smile on your face

Titled ‘Brotherly Love’, Coca-Cola India’s new ad celebrates the special bonding which exists between all the brothers in the world. Coca-Cola already have global versions of the same ad and after much positive response, they have now recreated the same ad for the Indian audience. The ad features a special song sung by renowned playback singer Mohit Chauhan.

Inspection: The ad tells the story of two brothers with a very intelligent use of the product, i.e., Coca-Cola. The older brother finds utmost delight in troubling the younger one in every possible situation, which includes keeping their favourite drink (Coca-Cola, obviously) out of the younger brother’s reach, spoiling his dress with the carbonated drink when he is all ready to go out and even going to the extent of troubling him just as he is about to befriend a girl, which pretty much freaks out the girl. However, in the very next scene, just when a bunch of bullies threaten to take away the younger brother’s bottle of Coca-Cola, the older brother immediately comes to the rescue of his little brother and gets the bottle back. They share a special moment where the older brother offers the bottle to his little brother to relish, but still can’t think of going away without troubling his little brother again. The last scene beautifully reveals how much the older brother loves teasing his little brother and how much the little brother equally loves getting troubled.

Analysis: The Indian version lives up to the expectations set by the international versions. The theme of brotherly love is beautifully portrayed by the actors and the delightful song sung by Mohit Chauhan complements the storyline quite well. The makers of the ad have been successful in capturing the unique bonding and love which exists between two brothers wherein the older brother loves his little brother dearly and shields him whenever need be but at the same time feels that he has the full right to tease, play and trouble his little brother for his own fun. The last scene of a giggling younger brother shows how much he loves his older brother and enjoys getting troubled by him. Coca-Cola has always been successful in using the emotional appeal and they deliver yet again with this pleasant ad.

The Ad Inspector’s rating: 4/5