Virat Kohli Ki Ladkiwaalo Se Demand!
Men’s ethnic fashion wear brand ‘Manyavar’ with cricketer Virat Kohli as its official brand ambassador questions the old
custom that burden the bride’s family while making arrangements for an Indian
style wedding in a recent ad conceptualised by Shreyansh Innovations.
Inspection: The ad revolves around a central message i.e. ‘Maan dene se Maan milta hai’. The ad features Virat
Kohli initially depicting a typical Indian groom sitting with his parents
demanding and expecting the bride’s family to bear the expenses of a lavish
wedding. The ad portrays and highlights the true scenario of our Indian Society
where the groom family is considered superior and it becomes the duty of the
bride’s family to fulfil all their expensive demands with dignity. The viewers
might agree with the content because this is exactly what is happening! But to
change this mentality while concluding his big demand list Virat also claims
that the beauty of marriage is all about sharing so all the expenses will be
shared between both the families thus, making a strong positive appeal to bring
about a change in our age old traditions and society in order to earn true
respect.
Analysis: The communication message is very well crafted which
flawlessly blends with the brand. Stylish and charming national youth icon
Virat Kohli did justice to the role with his admirable unique style enhancing
the brand image of ‘Manyavar’. The commendable ad script cleverly questions
us all and urges us to be a part of a social change for the betterment. In
order to trigger the mindset of the Indian audience, the makers of the ad
planned to continuously expand the campaign highlighting various such social
messages through their various ads.
Good to see brand promotion with such
enlightening social messages!
The Ad Inspector’s Rating : 4/5
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