Layer’r continue the trend of illogical deodorant ads with their Layer’r Shot Bullet ad.

Akshay Kumar in a still from the Layer'r Shot Bullet Ad

Inspection: The Layer’r Shot Bullet ad is like just another deodorant ad where the protagonist of the ad, after using the product, starts acquiring unimaginable benefits and treatment like no other. After Imran Khan, Akshay Kumar have become the face of Layer’r Shot. Akshay Kumar after using the deodorant, the bottle of which is in the shape of a bullet, gets everyone to surrender to his wants just by the mere action of firing guns with his hands.

Analysis: The advertisement tries to highlight the fact that just by using the product, the consumer can get anyone to submit to their demands, including females. So much for women empowerment, gender equality and safety for women. Fogg and Nivea are two brands to have tried something new to advertise their deodarants. However, Layer’r served us with the same old nonsensical concept of rather irrational consequences of using deodarants.

The Ad Inspector’s Rating: 1/5