Ranbir Kapoor will keep you hooked throughout this hilarious Asian Paints ad

Titled ‘Raag Malhar’, the latest ad of Asian Paints Ultima Protek has become immensely popular with close to 2 million views on YouTube in just 10 days ! The ad has been conceptualized by Ogilvy & Mather.

Inspection: Asian Paints describe their latest ad as ‘a cloud-bursting romantic musical’. The ad features Ranbir Kapoor as a classical musician with the ability to induce rain through his classical singing. He resorts to this ability to wreck the setup of the arranged marriage of his girlfriend with someone else and ultimately gets the girl in the end, all this without being apprehensive of the effect of rain on his own house since it is protected by the waterproofing of Asian Paints Ultima Protek. The ad ends with a slogan "Baarish ko aane do" (let the rain arrive).

Analysis: Ranbir Kapoor exhibited his brilliant acting skills and appears quite apt as a classical singer. The vocals of Dr. Rahul Joshi and the classical background score adds to the unique flavour of the ad. The ad has been beautifully executed as far as the creative elements are concerned. With an effective humor appeal, admirable comical setting and a hilarious performance by Ranbir, the ad will definitely be remembered for a very long time. However, if we talk about the promotion of the product, the ad loses points since little emphasis has been given on providing information about the product. Advertising is all about creatively marketing your product/service. However, it might happen that the creative elements of this ad might overshadow the product. After all, what is the first thing that Asian Paints would like people to recall about the ad – their Ultima Protek Exterior Paint or Ranbir Kapoor as modern Tansen?

The Ad Inspector’s Rating: 3/5